Ella Robertson on Modern Activism: A Call for Genuine Change

In today’s digital era, the concept of activism has evolved, leading many to question its
effectiveness. Ella Robertson, the dynamic managing director of One Young World, addresses these concerns head-on, advocating for meaningful actions
over superficial gestures. With a keen understanding of the modern advocacy
landscape, Robertson warns against the dangers of “slacktivism,” a
term that denotes the practice of showing support for causes online without
taking tangible steps to effect change. 

Ella Robertson’s insights come at a pivotal time, as social media
platforms are inundated with posts that often serve more for social approval
than societal impact. She emphasizes that while sharing a post might seem like
a step towards change, it often falls short of making any real difference.
“When you share the post on Instagram, you get a dopamine hit from the
likes and comments. But, in reality, all you’ve done is put pixels out into the
ether,” explains Ella Robertson. 

One Young World, under Robertson’s leadership, strives to bridge the gap between online advocacy
and real-world actions. By encouraging young leaders to engage with those who
hold opposing views, the organization aims to foster genuine dialogue and collaboration.
“It’s easy to ally with like-minded activists,” Robertson notes,
“but what about those with whom you completely disagree? Connect with them.” 

In her critique of modern activist methods, Ella Robertson
highlights the importance of inclusivity and diversity within movements. She
believes that a cause must represent every facet of society to be truly
powerful. Furthermore, she calls for a more judicious approach to disruptive
actions, citing instances where protests have alienated potential allies rather than garnering support. 

Ella Robertson’s perspective is a timely reminder of the need for authenticity in activism. As
the managing director of One Young World, she continues to champion a balanced
approach, calling on activists to move beyond the digital echo chamber and
engage in actions that lead to lasting change.Refer to this article for additional information. 

Find more information about Ella Robertson on https://fortune.com/author/ella-robertson-mckay/